Welcome
I’m Melissa, and I help e-commerce beauty companies package their product to stand out online and in-stores, resonate with their target audience, and convert first-time buyers into repeat customers with my Brand Radiance Process.
Elevating Your Brand
E-Commerce Beauty brands approach me all the time, whether they want to expand their reach and visibility in the beauty marketplace, convert new customers into repeat buyers, or get their products picked up by major retailers and so much more.
But the thing is, they’re frustrated when it comes to keeping up with standing out in a saturated industry, converting sales, and getting noticed by retailers.
They're doing things like:
Trying to balance daily business functions while trying to work on marketing to expand their customer base.
Being overwhelmed by the amount of customer outreach avenues.
Struggling to make everything feel cohesive and fluid without a clear look or structure to guide them.
Trying to make it all happen at once, by themselves without the proper support or knowledge.
Staying stuck by being unable to stand out in a saturated market
And trying to do this all by yourself can be frustrating, inefficient, and costly… I understand that your need to expand your customer base, and it needs to be perfect. When we collaborate to grow your brand’s fanbase together, you will be able to…
✔ Confidently get exposure and sell more products.
✔ Look like a big beauty name brand and be able to compete with them in the marketplace
✔ Attract partnerships from local shops to large retailers.
That recognition of your amazing products and brand? Let’s make it a reality together. Your beauty brand and products are meant to be noticed, allowing you to reach more customers.
And the best part?
My Brand Radiance Process only takes 60 days to complete from start to finish. You are 60 days away from gaining more market exposure.
Book a strategy call with me to see how I can help you!
My Approach
Stage 1
We will meet and discuss who you are as a beauty brand, focusing on your identity, values, and what sets you apart in the market. We’ll explore your goals for gaining recognition and expanding your presence, ensuring they align with your beauty company’s vision.
Stage 2
Next, after defining your goals, we’ll strategically plan the assets needed to attract clients and convert new customers into loyal, repeat buyers. I’ll help you identify opportunities within your marketing assets to expand your reach and connect with a broader audience.
Stage 3
In the Design stage, I will implement new assets that will help you gain recognition, and achieve a more cohesive look and feel. We’ll collaborate closely to ensure the designs perfectly align with your vision.
Stage 4
Once the project is complete, I’ll deliver the final assets directly to you, ensuring everything is in place for immediate use. Get ready to captivate a wider audience and attract new customers with your stunning new visuals.
Cheryl D.
“Melissa was absolutely amazing! She provided everything we needed in a timely manner. All of her ideas were creative and “outside of the box”. She was very prompt in providing us examples and following up with any questions or suggestions we had. It was an extremely collaborative process. We were super happy with the final results! I would highly recommend Melissa to anyone looking for good, creative graphics work.”
Mishele B.
“Melissa’s professionalism, years of design experience and bright personality make her someone I would love to work with again.”
Angela W.
“High-energy, positive and will go the extra mile to get a the job done. I enjoyed working with Melissa at our photo shoots and very much appreciated her talent and eagerness to create high quality work.”
Driven by a love for beauty and creativity
I offer creative design services that elevate brands across every touchpoint — from eye-catching social media content and high-impact digital ads to polished print ads, cohesive brand identity systems, and strategic visual design solutions that drive consistency, clarity, and connection.
With over a decade of experience, I’ve dedicated my career to crafting visually stunning designs that capture attention and connect consumers with the products they need. I excel at balancing creativity and structure, working within brand guidelines while pushing boundaries to deliver fresh, engaging work — making me a trusted partner for both retailers and freelance clients.
